What Is Growth Driven Design?
Growth driven design is a process of web design and development that focuses on long term goals for your website and business. Instead of redesigning your website every few years, with growth driven design we launch your website and then use analytics to monitor the site and make content and design updates for better results.Below are some services we provide as part of a growth driven design process.
User Research and Ongoing Design Improvements
We develop websites to make them as user-friendly as possible. Once visitors begin actually navigating and using the site, we learn a lot more about what works and what doesn’t. Through user research we can make adjustments to the usability of the site, findability of the content, site architecture, checkout process, navigation, copy and messaging, landing pages, and images.
Conversion Rate Optimization
Once we get the data from the user research, we can then outline the areas of opportunity from a conversion standpoint. We then use A/B testing to tweak landing pages, sign-up forms, product pages, images, headlines, etc. These small changes can lead to a big impact in the overall conversion rate of the site.
Dynamic Personalization
The people that visit your website(s) all have different interests, goals, and needs. Because of this we focus on trying to create a custom user experience for each user. Some of the areas we focus on is the type of devices that are used, countries they are located in, and where they are in the sales funnel.
Marketing Assets
Marketing assets play a huge role in a growth driven design process. Marketing assets are key to engage with the users, and keep them in your website. The more you can engage with the user in your website, the better your conversion rates will be. Some examples of marketing assets are blogs, custom email templates, microsites, graphics and landing pages.
Hubspot Inbound Marketing
Inbound Marketing is the best way to turn strangers into customers and promoters of your business. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
