We are an experience measurement & strategy group. Our team helps companies create, improve, and measure experiences across all types of touchpoints.​

We do this by applying the principles of experiential marketing, engaging human market research solutions, and operational expertise to drive business action. Companies rely on us for projects that fall into the live event, consumer experience, or brand strategy categories, but we’re built to support experiences for any type of audience – we love a challenge.

We do not force-fit our own software-based solution. Our team builds custom solutions from a toolkit of experience focused, industry leading partners. One partner, STAANCE, has built a social media-like platform that can be used in place of a research community or for agile stimuli testing. Another, morphii, enables on-site emotion capture for live event attendees.

MMR LIVE is run by experiential marketing veterans with deep market research expertise. We understand your needs and your desire for improved, impactful measurement.